Brief

Using the wireframes created by Fay Afshar, User Experience Architect, style the design according to the new Optus branding launched in mid 2014. This project was the first newly Optus branded piece of digital work nationally. Additionally, after the launch of Android, an audit for an iPhone design was prepared, followed by UX enhancements to incorporate wearable technology.

Slick & Simple Guided Tour

Because this technology is still quite new, a slick and simple on-boarding process was required. I designed a horizontal swipe tour with each screen containing instructional videos. Contextually, the user always knew where they were in the tour using the pagination at the top of the screen.

NFC Payments

The main feature of this application is to swipe and pay by NFC. Using animated illustrations, I was able to demonstrate to the user how to perform this task. The user is able to switch to creditcard payment by simply swiping/tapping the tab to activate a different mode.

Easy Recharge

Topping up the user’s account needed to be swift and hassle free. Using the navigation along the top, the user can easily opt to recharge at any point in time. I designed three clear and bold call-to-action buttons for the user with the most popular option highlighted in yellow above the other two.

Custom illustrations

The instructional illustrations were the most complex and the most fun of the project. All icons and illustrations were created custom for this project and were used as part of the promotional video and print collateral and in future Optus branding. We tested the illustrations with users and perfected them to ensure the correct message was being delivered.

The user journeys were translated into wireframes. Existing styles from the current app were used to develop the new screens into the Proof of concept prototype. These wearables will only be released at the end of the year.